Our Good Karma Collective comprises a range of initiatives and charities working within our industry to provide a practical solution for APA members committed to creating an inclusive and inspiring industry.

Aimed at allowing our members to get involved in these fantastic initiatives & to act as a hub for generating some Good Karma!

Meet the Good Karma Collective…

Access VFX

Pursuing inclusion, diversity, awareness and opportunity within the UK VFX and creative industries.


ADCAN awards is a growing international movement of filmmakers, animators, creatives and industry leaders all working together to make both the industry and world a better place.


AdGreen exists to support the UK advertising industry's transition to environmentally sustainable production methods.


BAD want to demystify the industry and, as we have so many contacts, we are opening up the British Arrows address book in order to connect the industry to young talent, specifically BAME

Creative Equals

Diverse teams = diverse work = diverse audiences. CE launched the Creative, Digital + Media Equality Standards as a kite mark accreditation to give individual companies a D&I review. As well as training and “Returnship Programmes” for returning parents.”

EBPs (Education-Business Partnerships)

Since 2015, the APA have teamed up with Tower Hamlets EBP and Inspire! to let young people know that there are opportunities for them in the advertising production industry.

Edit Collective

London based edit collective and support network for female, non-binary and trans identifying, editors.

Free The Bid

Advocating on behalf of women directors for equal opportunities to bid on commercial jobs in the global advertising industry.


Girls in Film represents, champions and connects the new generation of female-identified creatives in the film industry.

Homespun Yarns

An opportunity for unsigned, recently signed or aspiring directors from all backgrounds to make a film in collaboration with the industry's finest talent.

Just Runners

An inclusive agency providing runners for UK film industry. Over 60% of film crew started as a runner. Invest in diverse futures.


NABS is the support organisation for the advertising and media industry. We work in an incredibly exciting profession. But it can also be an extremely challenging one. NABS understands that it’s often hard to keep up in a business that’s constantly evolving. So we’re here to bring out the best in you.


A global coalition of united women business owners from all continents; giving us a truly 360 degree perspective, helping shape the future of equality and diversity within the advertising production industry.


The Pitch Fanzine is a movement founded by Sherry Collins to challenge inequality, discrimination and the lack of diversity in the creative industry, whilst simultaneously showcasing outstanding contemporary talent in its publication Pitch.


SheSays is an award-winning organization running free mentorship and events to women in the creative industry.

Shiny Awards

Shiny helps build careers for emerging and diverse filmmakers. We connect them to the established industry, and promote understanding of how the industry works & what is valued.


Our mission is to address the ethnic diversity imbalance in the creative industry, starting with the creative advertising subsector.

The Production Trust

The course creates a platform to arm young people, keen to enter the industry, with all the production knowledge they require to be effective in a production company environment and on set.


Positively changing the experiences of people of colour in the creative industries, and beyond

#timeto - via Advertising Association

timeTo come together, timeTo change things for the better, timeTo put an end to sexual harassment